Sports have become one of the most powerful cultural accelerators, creating moments that dominate headlines and social feeds worldwide. But as fast as fandom moves, measurement has struggled to keep up. In this conversation, Jay Prasad, CEO of Relo Metrics, will explore how AI is redefining sponsorship measurement, helping marketers capture brand impact in real time. From global tentpole events to local fandom, discover how data and culture together can unlock stronger ROI and smarter strategies for brands.
Video is poised to dominate advertising, projected to hit $220B by 2028-44% of all ad spend. From CTV and AVOD to social platforms and live sports, video is reshaping the ad landscape. In this fireside chat, MediaRadar CEO Matt Krepsik unpacks how shifting content, distribution, and AI are transforming media strategies-and how marketers can better navigate this video-first era.
AI is changing marketing at an incredible pace, from how campaigns are created to how brands connect with customers. In this fireside chat, Jessica Peltz-Zatulove, Founding Partner at Hannah Grey Ventures, shares how she sees AI shaping the future of marketing through both an investor’s lens and her background as a brand strategist.
Jessica will highlight the key AI trends that marketers should have on their radar, how startups are using this technology to create smarter and more personal customer experiences, and what today’s brands can learn from the innovators leading the way.
For over 55 years, Time Out has been the go-to guide for what’s new in cities around the world-spotlighting trends, subcultures, and the best places to eat, drink, and explore.
In 2014, the brand took things offline with Time Out Market Lisbon, and now there are 13 Markets worldwide, including two in NYC, where top chefs, cocktails, and culture come together under one roof.
This conversation will dig into how Time Out has evolved from a media brand into a global cultural connector-partnering with brands like Capital One, Disney, and Coca-Cola, and creating real-life moments that matter more than clicks or impressions.
How do you reach 1 in 2 American adults while maintaining an authentic connection? Jason Taylor, CRO of Gannett’s USA TODAY NETWORK, explores how combining national scale with hyperlocal trust creates competitive advantage. Discover how AI-powered personalization, transparent measurement, and award-winning journalism transform digital advertising-where trusted publishers become brands’ most valuable partners and performance meets purpose.
Sports are a key stronghold for engaged, appointment-based viewing -and with that comes unmatched opportunities for brands. We’ll unpack how advertisers are tapping into the emotional intensity of fandom, using advanced measurement tools to quantify impact across platforms for full-funnel outcomes. From real-time engagement metrics to breakthrough attribution strategies, discover how sports marketing is evolving to deliver both cultural relevance and business results.
A huge challenge in modern advertising is truly understanding your audience beyond static data. Join Jeremy Smallwood, SVP of Experience at Vurvey, for a strategic conversation about how the company’s People Model‚Ñ¢ (Large Persona Model or LPM) and Populations technology are helping brands “bring their audiences to life.”
Jeremy will share how Vurvey is redefining audience insight through human-centered AI, giving marketers a deeper, more dynamic way to connect with real people – not just data points.
