What does it take to reimagine and revitalize the biggest events in pop culture? Join us as we explore the power of live tentpoles in today’s media landscape, how to reinvent fan favorites, the ways to maintain the creative integrity of a show while incorporating brand integrations and sponsorships, and how to approach live events and fan engagement through the lens of streaming.
As audiences scatter across screens, how can brands break through the noise? This panel brings together storytellers, media experts, and measurement innovators to reveal how CTV is changing the game. From premium content placement to creative impact and cross-channel connections, discover the new ways brands can engage, measure, and grow.
The media landscape is evolving faster than ever, reshaping how audiences discover, consume, and interact with content. While predicting ten years out feels like science fiction, five years ahead is close enough to glimpse. In this session, you’ll get a front row seat to a provocative exploration of what a single day in the media life of a family might look like on October 9, 2030.
Grammy-winning producer Hit-Boy opens up about his newfound creative freedom, the upcoming projects, and how artists can stay ahead as music and culture evolve. From AI’s impact on the industry to brand collaborations and aspirations beyond the studio, this candid conversation reveals how the man who has shaped the sound of hip hop over the last two decades continues to evolve and innovate while creating the future of music and marketing.
Today’s dining and hospitality space sees thinner profit margins, decreased diner presence, and skyrocketing costs, making it more challenging to not only establish a standout presence, but build a noteworthy brand for the long haul. Resy CMO Hannah Kelly will discuss the creative tools deployed in efforts to generate – and sustain – virality in the unforgiving industry, and hear from industry leaders on how that’s helped them become community mainstays while remaining authentic to the heart and soul of their work.
Video is poised to dominate advertising, projected to hit $220B by 2028-44% of all ad spend. From CTV and AVOD to social platforms and live sports, video is reshaping the ad landscape. In this fireside chat, MediaRadar CEO Matt Krepsik unpacks how shifting content, distribution, and AI are transforming media strategies-and how marketers can better navigate this video-first era.
Advertising on the Super Bowl is a big investment and it is important to support and surround it.
And that’s exactly what FOX and Open Influence did to support an ad running in this year’s Super Bowl on FOX to drive buzz around its new reality competition series, Extracted.
Creators that participated included: Colleen Reed (Love is Blind), Arie Luyendyk (Bachelor, Bachelorette and Traitors), Alexandra Stewart (Love Island) and many, many more from Survivor, Big Brother, Love is Blind, Bachelor and other shows!
