From Impressions to Appointments: Redefining Healthcare Marketing Results

Media Stage

City of Hope, one of the nation’s largest cancer research and treatment organizations, partnered with iProspect and Viant to boldly expand its physician referral network. Their campaign went beyond reach to inspire action-driving new patient signups and healthcare professional referrals. The breakthrough: directly tying media to measurable results. This session will spark ideas for marketers to prove impact, embrace new channels, and turn bold strategies into measurable growth.

Speakers

Key Takeaways

  1. 1.Prove and Scale ROI: By linking digital exposure to conversions, City of Hope showed how bold strategies paired with strong analytics can both prove ROI and unlock future growth.
  2. 2.Measurement That Matters: Learn tangible strategies for how to build systems that connect media directly to real-world business outcomes, from signups to referrals.
  3. 3.Unlock the Power of Digital-First Channels: See how CTV, OLV, streaming audio, and display can do more than build awareness-they can fuel measurable growth in high-stakes industries.

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