Streaming has entered a new era where ad-supported viewing has exploded, programmatic tools have rapidly advanced, and measurement has become more precise than ever. Yet, the industry now faces a key question: how to balance the precision of one-to-one targeting with the scale and cultural impact of shared, “watercooler” moments. This session will explore hybrid models that combine the strengths of both worlds to unlock the full value of streaming advertising.
Interview with Lauren Steinberg, EVP & Chief Digital Officer, Loblaw
With 2,500+ stores and Canada’s #1 loyalty program, Loblaw is redefining the future of in-store retail media. Lauren Steinberg, EVP & CDO, leads Loblaw Advance‚Ñ¢ and PC Optimum‚Ñ¢, driving digital, media, and loyalty innovation with a team of 800+. Hear how she’s positioning Canada’s largest retailer to become a global force in retail media.
As streaming becomes the center of the media universe, agencies must evolve their creative muscle, not just for attention, but for cultural resonance. In this session, Agnes Fischer, CEO of Grey New York, explores how an iconic agency is reimagining storytelling for the streaming era. We’ll dive into how creativity, brand purpose, and media fluency must intersect in a landscape where audiences move fluidly across screens, platforms, and genres. From original series to social moments, how do you build stories that break through, and keep their impact in an always-on media world?
As audiences migrate to streaming platforms, marketers are rethinking how to engage attention and drive meaningful results. We’ll dive into how streaming delivers more than just scale-it offers a premium environment for brand storytelling, contextual relevance, and data-informed precision. Learn how leading brands are harnessing the unique strengths of streaming to balance performance and brand equity, influence consumer behavior across the funnel, and create lasting impact in a competitive media landscape.
Brand safety on CTV is evolving. Join experts across media and advertising to explore how AI is enabling smarter, more scalable brand suitability. Learn how scene-level and sentiment-aware tools help advertisers avoid risky placements while expanding safe reach. From live news to entertainment, discover how multimodal AI is setting new standards for responsible advertising-giving brands greater control, transparency, and confidence in every impression.
TikTok and iSpot teamed up to measure performance across key KPIs – and the results are in! Join us as we share the measurable lift TikTok generated across an array of outcome types and what that means for advertisers seeking to convert attention into action.
Digital Out-of-Home (DOOH) is no longer just a top-of-funnel awareness play, but has evolved into a full-funnel powerhouse. From immersive brand storytelling to measurable performance outcomes, DOOH is redefining how and where marketers engage audiences.
