The Perfect Match: Hill’s Pet Nutrition on Reaching the Right Audience

Media Stage

For brands, finding the perfect match means more than just reaching an audience – it’s about reaching the right audience in the right context. Hill’s Pet Nutrition has built its strategy on doing exactly that, connecting with pet owners through precision targeting while still leveraging the scale and impact of TV.

Speakers

Key Takeaways

  1. 1.How Hill's' use of addressable TV has evolved over time
  2. 2.How Hill's uses Addressable and Converged TV solutions to reach pet lovers
  3. 3.How the brand measures real outcomes across both awareness and conversion