Joe leads the analytics team for Hill’s US division, which had Net Sales of over $2.4 Bn in 2022. Joe’s team has been delivering insights that identify growth opportunities through media which has resulted in significant growth for Hill’s USA in recent years. In the last two years the team has grown by adding data scientists working on clean rooms for media and path to purchase insights. Joe has worked for Hill’s for 15 years in Europe and the US, having previously worked for P&G. Joe has a B.S. in Economics from London School of Economics and Political Science.
For brands, finding the perfect match means more than just reaching an audience – it’s about reaching the right audience in the right context. Hill’s Pet Nutrition has built its strategy on doing exactly that, connecting with pet owners through precision targeting while still leveraging the scale and impact of TV.