78% of CMOs state proving ROI has become more important in the last two years. But as sales cycles grow more complex, traditional attribution models built for B2C often miss the mark. Faced with mounting pressure to show the impact of every campaign, marketers need clarity on where and how to invest to drive tangible revenue impact.
Why choose between speed and accuracy when you can have both? Discover a game-changing marketing mix modeling platform that delivers real-time insights with AI powered brainy precision. You can optimize spend across channels in minutes, tap into trusted POS data for sharper decisions, and run simulations that actually feel intuitive. Remix the way marketing mix gets done.
With marketing budgets under increasing scrutiny, optimizing every dollar spent is critical.In a perfect world, marketers would have complete visibility into campaign performance, enabling real-time optimization and maximizing ROI. However, the diverse media landscape leads to fragmented buying and measurement approaches, resulting in disparate data and siloed systems that hinder effective decision-making.
Hear how experts across the industry effectively use measurement tools to make impactful decisions when it matters most.
Facing challenges like economic uncertainty, fragmented shopping patterns, and an increasingly saturated media landscape, it’s critical for marketers to truly understand the impact of every advertising dollar spent. A robust, real-time measurement approach ensures marketers better assess the real-world outcomes driven by their advertising efforts, while driving incremental business growth.
In today’s fragmented landscape, CTV is uniquely home to unskippable cultural moments. It delivers both brand connection and measurable outcomes for marketers under pressure to prove business impact.
Join Jessica Shapiro, CMO of LiveRamp, and Carmela Fournier, VP at Comcast Advertising, for a fireside conversation on how marketers can leverage CTV’s premium environment, local targeting, and collaborative measurement opportunities – including clean rooms – to reach more audiences and deliver real business results.
In today’s challenging market, brand success depends on investing in meaningful conversations with consumers to shape your message and understand the consumer’s needs. Backed by research from Kantar, this session uncovers how conversations with customers on Reddit drives brand growth over time for Financial Services brands, connecting advertisers with an unduplicated, leaned-in audience at scale. Learn which strategies help brands build stronger long-term performance, and why Reddit is an essential force in the media mix.
Today’s consumers seamlessly move between digital discovery and physical experiences, making it critical for marketers to understand how online engagement drives real-world actions. Learn from varied perspectives on how to create moments of digital discovery that influence real outcomes, like in-store visitation and sales. This session brings together unique approaches and insights from each side of the advertising ecosystem to explore how each plays a role in shaping and measuring success.
