Cypress leads the Paid Social practice for the Hulu account at Publicis. Possessing a wealth of experience spanning over a decade within the Paid Social space, she’s well versed on crafting strategy that navigates Social’s dynamic ecosystem and considers the intricacies of the rapidly changing landscape. Her experience encompasses awareness, branding, affinity, and performance.
Search today is more important-and more dynamic-than ever before. What was once confined to a single channel has evolved into an always-on behavior that spans platforms, moments, and mindsets. Consumers aren’t just hunting for the “right” answer anymore-they’re looking for new perspectives that shape how they see the world and themselves.
Search today is more important-and more dynamic-than ever before. What was once confined to a single channel has evolved into an always-on behavior that spans platforms, moments, and mindsets. Consumers aren’t just hunting for the “right” answer anymore-they’re looking for new perspectives that shape how they see the world and themselves.
