From Entertainment Choice to Blockbuster: Power Your Premiere with Rewarded Ads

Related Sessions

• Hollywood’s New Power Players: How Creators Are Driving Box Office Success

  Tech Stage

  • Cross Screen Engagement

  • Brandon NicholsVP, Digital MarketingParamount Pictures
  • Glenn GinsburgPresidentQYOU Media
  • Joe MeleCreator
  • Emmy LiedermanAnalystEMARKETER

  Paramount Pictures and QYOU Media have prioritized authentic community-first storytelling and creator collaborations to deliver campaigns for hits like A Quiet Place: Day One and Mission: Impossible – The Final Reckoning. This session examines how studios are blending the creator economy into film storytelling to fuel fandoms and drive results. Attendees will leave with a better understanding of how traditional entertainment studios are utilizing creators as the future of entertainment marketing.

  Presented by

  Thu 10/9 • 7:40AM EDT30minIn person

• From Trophy to Trust: How Awards Turn Podcasts into Premium Inventory

  Podcast Zone

  • Alex LeeLead WriterGamesBeat
  • Cathy CsukasCEO & Co-FounderAdLarge
  • Becca RamosSupervising Producer at iHeart MediaiHeart Media
  • Jemma BrownGeneral ManagerThe Signal Awards

  For advertisers, cultural credibility can be the difference between good placement and wasted spend. Podcast awards like the Signal Awards are increasingly shaping perceptions of what content deserves premium pricing and partnership.

  Tue 10/7 • 9:30AM EDT25minIn person

• From Entertainment Choice to Blockbuster: Power Your Premiere with Rewarded Ads

  Great Minds Stage

  • Adam BauerVP, SalesDiscord
  • Alex LeeLead WriterGamesBeat
  • Brandon NicholsVP, Digital MarketingParamount Pictures
  • Holland MartiniCo-Founder and Chief Insights OfficerGoodQues

  Entertainment marketers face one of the steepest challenges, competing with content across TV, movies, and video; social media; and gaming for attention. As studios seek alternative engagement channels to stand out, new platforms have emerged as entertainment hubs where advertisers don’t just reach their audience – they ignite engagement through community and authentic experiences.

  Explore how users discover and gather around their favorite entertainment, and how studios can engage hard to reach audiences in new ways.

  Wed 10/8 • 6:50AM EDT30minIn person