Paramount Pictures and QYOU Media have prioritized authentic community-first storytelling and creator collaborations to deliver campaigns for hits like A Quiet Place: Day One and Mission: Impossible – The Final Reckoning. This session examines how studios are blending the creator economy into film storytelling to fuel fandoms and drive results. Attendees will leave with a better understanding of how traditional entertainment studios are utilizing creators as the future of entertainment marketing.
Joe Mele
