Cross Screen Engagement

Sessions

• Hollywood’s New Power Players: How Creators Are Driving Box Office Success

  Tech Stage

  • Cross Screen Engagement

  • Brandon NicholsVP, Digital MarketingParamount Pictures
  • Glenn GinsburgPresidentQYOU Media
  • Joe MeleCreator
  • Emmy LiedermanAnalystEMARKETER

  Paramount Pictures and QYOU Media have prioritized authentic community-first storytelling and creator collaborations to deliver campaigns for hits like A Quiet Place: Day One and Mission: Impossible – The Final Reckoning. This session examines how studios are blending the creator economy into film storytelling to fuel fandoms and drive results. Attendees will leave with a better understanding of how traditional entertainment studios are utilizing creators as the future of entertainment marketing.

  Presented by

  Thu 10/9 • 7:40AM EDT30minIn person

• Can I Get a Second Opinion on Social Media?

  Tech Stage

  • Cross Screen Engagement

  • Julie Hurvitz AliagaEVP, Innovation, Content and PartnershipsCMI Media Group
  • Paulita DavidSenior Managing Director, Head of US, Large Customer SalesReddit
  • Tara SparksChannel Strategy Lead – Paid & EarnedNovo Nordisk

  The landscape of major life decisions has shifted dramatically. Where once we sought counsel from trusted loved ones or professionals, social media now often serves as the first port of call, even for the most critical choices. If consumers are turning to Reddit before their doctor’s visit, how can brands, particularly those in high-stakes sectors like health and home buying, leverage this direct-to-social trend to cultivate brand power and influence?

  Presented by

  Thu 10/9 • 8:20AM EDT30minIn person

• Reach the Gaming Generation: Why Every Brand’s Next Chapter Starts in Play

  Tech Stage

  • Cross Screen Engagement

  • Alex SangerExecutive Vice President, Global Digital MarketingUniversal Pictures
  • Leslie ShepardSenior Manager of Digital Engagement MarketingSam's Club
  • Nick RendVice President, Interactive and Emerging PlatformsNASCAR
  • Stephanie LathamVP of Global Brand Partnerships & AdvertisingRoblox

  Gaming isn’t the future, it’s the now. For Gen Alpha and Gen Z, gaming is overtaking streaming and social as the main arena for entertainment, connection, expression and influence. With 92% engaged in gaming, the message is clear: this is where next-gen consumers expect brands to show up bold, creative & authentic. As this once-in-a-decade marketing channel shift comes into play, learn from top innovators already breaking new ground leveraging media strategies across gaming platforms like Roblox and beyond.

  Presented by

  Thu 10/9 • 9:00AM EDT30minIn person

• The Next Wave of Performance: Redefining CTV, AI, and Cross-Screen Advertising

  Tech Stage

  • Cross Screen Engagement

  • Michael GewirtzmanGlobal Vice President, ProgrammingAdvertising Week
  • Jay FreedmanVP of SalesViant

  As TV, digital, and mobile continue to converge, performance marketing is entering a new era – one powered by CTV, AI, and cross-screen connectivity. In this conversation, Jay Freedman, VP of Sales at Viant, explores how connected TV has evolved from a branding play to a measurable performance channel and what this shift means for marketers building strategies across every screen.

  Jay will unpack how identity, context, and addressability are transforming modern media planning, how AI is moving from hype to practical impact, and what “performance” really means in 2025. Expect an inside look at how leading brands are adapting to the changing definition of success in a world where every screen is a TV screen.

  Thu 10/9 • 9:40AM EDT15minIn person

• From Attention to Intent: How AI is Rewriting the System of Brands

  Tech Stage

  • Cross Screen Engagement

  • Erich Joachimsthaler, Ph.D.CEO & FounderVivaldi

  For more than two decades, the internet followed a predictable logic. If you wanted to buy something, you typed into Google’s search box, or you browsed Amazon’s marketplace. Google captured intent and sold it to advertisers as clicks. Amazon captured interest and sold it back as digital shelf space. Between those two poles, the consumer journey unfolded: from search to click, from website to cart, from cart to checkout.

  That system is now breaking apart with OpenAI, Google, Perplexity launching agentic protocols for shopping. Together, these moves point to a new architecture of the internet: from chat to checkout but the implications go far beyond shopping. They mark a structural shift in how value is created, captured, and distributed online and most importantly how brands are built.

  Presented by

  Thu 10/9 • 9:55AM EDT15minIn person

• Why Horror Marketing Success Shouldn’t Make Hollywood Scared

  Tech Stage

  • Cross Screen Engagement

  • James NgoExecutive Vice President of Franchise ManagementLegendary Entertainment
  • Karen BarraganChief Marketing OfficerBlumhouse
  • Lauren McCarthySenior Vice President, MarketingCineverse
  • William EarlExecutive Digital DirectorVariety

  From cult indies to bigger-budget titles, Horror flicks tout a ferociously engaged fandom – reliably making it out to the theaters to prove that being terrified is a dish best served as a community experience. But how do you market in ways that authentically resonate and break through the noise? And what can the big Hollywood studios learn from the strategies, playbook and risks that most likely lead to success not only at the box office but in every window from TVOD to streaming to physical (hello triumphant return of VHS)?

  Presented by

  Thu 10/9 • 10:20AM EDT30minIn person

• The Last Mile: How Out-Of-Home Builds Brands + Drives Growth

  Tech Stage

  • Cross Screen Engagement

  • Brian RappaportFounder & CEOQuan Media Group
  • Jamie LoweChief Revenue OfficerSOMO
  • Katie WoodSenior Director of Offline MarketingPrizePicks
  • Olivia SantarelliGlobal Head of MarketingGemini

  OOH is an unmissable, unblockable medium that connects with consumers where decisions happen, on the sidewalk, curb, and corner. No longer just an awareness tool, OOH drives visits, search, and purchases, making it a true growth channel. Join leaders from SOMO, Quan Media Group, Gemini, and Prizepicks as they unpack OOH’s pivotal role in the consumer journey: the last mile.

  Thu 10/9 • 11:00AM EDT30minIn person