From cult indies to bigger-budget titles, Horror flicks tout a ferociously engaged fandom – reliably making it out to the theaters to prove that being terrified is a dish best served as a community experience. But how do you market in ways that authentically resonate and break through the noise? And what can the big Hollywood studios learn from the strategies, playbook and risks that most likely lead to success not only at the box office but in every window from TVOD to streaming to physical (hello triumphant return of VHS)?
James Ngo
