Hollywood’s New Power Players: How Creators Are Driving Box Office Success

Tech Stage

Paramount Pictures and QYOU Media have prioritized authentic community-first storytelling and creator collaborations to deliver campaigns for hits like A Quiet Place: Day One and Mission: Impossible – The Final Reckoning. This session examines how studios are blending the creator economy into film storytelling to fuel fandoms and drive results. Attendees will leave with a better understanding of how traditional entertainment studios are utilizing creators as the future of entertainment marketing.

Speakers

Key Takeaways

  1. 1.Turning Cultural Relevance into Measurable Impact: Build a forward-looking framework for entertainment marketing by examining how sustained creator relationships transform cultural moments into lasting fandoms and real-world business outcomes.
  2. 2.Influencers as Storytellers, Not Just Amplifiers: Discover how Paramount and QYOU Media make creators an integral part of their theatrical marketing strategy, using them to shape narratives that fuel cultural relevance and drive box office results.
  3. 3.Finding the Right Creators & Communities: Learn how to identify and partner with the creators who authentically connect with niche digital communities, elevating your brand narrative and sparking meaningful fan engagement.
Presented byAdvertising Week