Emmy Liederman

Participating in

• Hollywood’s New Power Players: How Creators Are Driving Box Office Success

  Tech Stage

  • Cross Screen Engagement

  • Brandon NicholsVP, Digital MarketingParamount Pictures
  • Glenn GinsburgPresidentQYOU Media
  • Joe MeleCreator
  • Emmy LiedermanAnalystEMARKETER

  Paramount Pictures and QYOU Media have prioritized authentic community-first storytelling and creator collaborations to deliver campaigns for hits like A Quiet Place: Day One and Mission: Impossible – The Final Reckoning. This session examines how studios are blending the creator economy into film storytelling to fuel fandoms and drive results. Attendees will leave with a better understanding of how traditional entertainment studios are utilizing creators as the future of entertainment marketing.

  Presented by

  Thu 10/9 • 7:40AM EDT30 minsIn person

• Creator Collision Course: How to Scale Without Compromising Quality and Safety

  Creativity Stage

  • Campaigns & Creativity

  • Emmy LiedermanAnalystEMARKETER
  • Freddy DabaghiChief Transformation OfficerCrispin
  • Mark MamoneCEO and Co FounderVwD
  • Mimi SillahInfluencer marketing specialist and creator @mimimoments_

  The business of influence is no longer confined to social feeds. Creators are jumping from social to securing bigger deals in culture. As creators continue to infiltrate all aspects of marketing, we look at the business of influence and its impact on top-of-the-funnel brand storytelling. And what the playbook looks like for brands and agencies so they are equipped with the tools and knowledge to successfully scale without compromising creativity, brand safety, and performance.

  Presented by

  Thu 10/9 • 10:50AM EDT30 minsIn person