The Last Mile: How Out-Of-Home Builds Brands + Drives Growth

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  • Brian RappaportFounder & CEOQuan Media Group
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  In today’s fragmented, saturated media landscape, brands, creators, and athletes are turning to the real world to deliver breakthrough impact. From bold billboards and building wraps to airport takeovers, immersive activations, and moving media, out of home (OOH) doesn’t just command attention-it fuels content, shapes culture, and drives commerce. This panel will explore why OOH has become the channel of choice for those seeking cultural relevance, authentic connection, and influence that extends far beyond the screen.

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• Beyond the Billboard: Why Digital Out-of-Home Is Ready for the Full Funnel

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  Digital Out-of-Home (DOOH) is no longer just a top-of-funnel awareness play, but has evolved into a full-funnel powerhouse. From immersive brand storytelling to measurable performance outcomes, DOOH is redefining how and where marketers engage audiences.

  Mon 10/6 • 11:40AM EDT30minIn person

• From Attention to Intent: How AI is Rewriting the System of Brands

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  • Erich Joachimsthaler, Ph.D.CEO & FounderVivaldi

  For more than two decades, the internet followed a predictable logic. If you wanted to buy something, you typed into Google’s search box, or you browsed Amazon’s marketplace. Google captured intent and sold it to advertisers as clicks. Amazon captured interest and sold it back as digital shelf space. Between those two poles, the consumer journey unfolded: from search to click, from website to cart, from cart to checkout.

  That system is now breaking apart with OpenAI, Google, Perplexity launching agentic protocols for shopping. Together, these moves point to a new architecture of the internet: from chat to checkout but the implications go far beyond shopping. They mark a structural shift in how value is created, captured, and distributed online and most importantly how brands are built.

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• Reach the Gaming Generation: Why Every Brand’s Next Chapter Starts in Play

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  Gaming isn’t the future, it’s the now. For Gen Alpha and Gen Z, gaming is overtaking streaming and social as the main arena for entertainment, connection, expression and influence. With 92% engaged in gaming, the message is clear: this is where next-gen consumers expect brands to show up bold, creative & authentic. As this once-in-a-decade marketing channel shift comes into play, learn from top innovators already breaking new ground leveraging media strategies across gaming platforms like Roblox and beyond.

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• Hollywood’s New Power Players: How Creators Are Driving Box Office Success

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  • Brandon NicholsVP, Digital MarketingParamount Pictures
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  Paramount Pictures and QYOU Media have prioritized authentic community-first storytelling and creator collaborations to deliver campaigns for hits like A Quiet Place: Day One and Mission: Impossible – The Final Reckoning. This session examines how studios are blending the creator economy into film storytelling to fuel fandoms and drive results. Attendees will leave with a better understanding of how traditional entertainment studios are utilizing creators as the future of entertainment marketing.

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• Can I Get a Second Opinion on Social Media?

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  The landscape of major life decisions has shifted dramatically. Where once we sought counsel from trusted loved ones or professionals, social media now often serves as the first port of call, even for the most critical choices. If consumers are turning to Reddit before their doctor’s visit, how can brands, particularly those in high-stakes sectors like health and home buying, leverage this direct-to-social trend to cultivate brand power and influence?

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