Ketchup with Kaplan – A Candid Conversation Between TKap and Shingy

Great Minds Stage

    Kraft Heinz CMO Todd Kaplan sits down with Shingy for an unfiltered conversation on what it takes to keep iconic brands relevant in a world moving at the speed of culture. From sparking creativity inside corporate walls to reimagining pantry staples as cultural icons, Kaplan shares his perspective on brand building in the modern era-where purpose, performance, and play collide. Expect candor, sharp insights, and a little condiment-fueled fun.

    Speakers

    Key Takeaways

    1. 1.Future-proofing insights: how creativity, community, and collaboration can become super powers to help achieve lasting brand relevance.
    2. 2.Brand intimacy lessons: what simple consumer products like ketchup can teach us about everyday brand building and iconography.
    3. 3.Cultural agility hacks: how to move at the speed of culture without losing the plot, while delivering upon brand objectives.
    Presented byAmex Offers Digital Media