Amex Offers Digital Media

Participating in

• Direct & Valuable Access: How Amex Offers Digital Media Meaningfully Connects You to Your Target Shopper

  Penn 1 Social Stair

  • Alexander DrummondExecutive Vice President and General Manager, Membership Portfolio ServicesAmerican Express
  • Jacob KingSenior Vice President, Head of Amex Offers Digital MediaAmerican Express

  There’s no one size fits all approach to reaching today’s consumers. Driven by Gen-Z and Millennials, expectations for personalized shopping experiences have continued to evolve and, with them, the bar for tailored advertising is getting higher while their expectations for data privacy are only getting higher. Building on Amex Offers’ success in driving transaction and sale volume, Amex Offers Digital Media is an advertising engine which is entering a new strategic space. Leveraging its extensive first-party data, brand safe media, and high-engagement properties, Amex Offers Digital Media help brands break through the noise and build true connections with premium, digitally engaged, high-spending, and loyal customers.

  Presented by

  Mon 10/6 • 4:00AM EDT2h 00mIn person

• Ketchup with Kaplan – A Candid Conversation Between TKap and Shingy

  Great Minds Stage

  • David ShingDigital ProphetShingy
  • Todd KaplanChief Marketing Officer, North AmericaKraft Heinz

  Kraft Heinz CMO Todd Kaplan sits down with Shingy for an unfiltered conversation on what it takes to keep iconic brands relevant in a world moving at the speed of culture. From sparking creativity inside corporate walls to reimagining pantry staples as cultural icons, Kaplan shares his perspective on brand building in the modern era-where purpose, performance, and play collide. Expect candor, sharp insights, and a little condiment-fueled fun.

  Presented by

  Mon 10/6 • 6:10AM EDT30 minsIn person

• Redefining the Brand-Consumer Connection with Amex Offers Digital Media

  Marketplace Stage

  • Shopping & Commerce Media

  • Jacob KingSenior Vice President, Head of Amex Offers Digital MediaAmerican Express
  • Erin MillerVice President, MarketingCLEAR
  • Jill KrizelmanSenior Vice President, Global Marketing & NA eCommerceTUMI
  • Lindsay HarrisChief Purpose OfficerTombras

  Today’s consumers expect personalized shopping experiences where their expectations for tailored, relevant and trustworthy digital content creates a strategic opportunity for brands to build genuine customer connection and, ultimately, brand growth. Amex Offers Digital Media is entering a new strategic space, leveraging its extensive first-party data, high-engagement properties and integrated payments model to drive precise targeting while preserving data privacy, helping brands build true connections with premium, digitally engaged, high-spending, and loyal customers. Hear strategic insights and compelling success stories from Amex leadership, along with a look to what’s ahead.

  Presented by

  Mon 10/6 • 11:10AM EDT30 minsIn person