Shopping & Commerce Media

Sessions

• The Retail Media Revolution: Driving Outcomes Beyond the Cart

  Marketplace Stage

  • Shopping & Commerce Media

  • Aisha KhanHead of Client Engagement – Global CommerceWPP Media
  • Amie OwenGlobal Chief Commerce OfficerIPG
  • Cierra PrinceHead of Data Innovation & MonetizationT-Mobile Advertising Solutions
  • Lee DunbarSVP, Head of Retail MediaStarcom
  • Benjamin VandegriftVP, Measurement Solutions and InnovationsVAB

  Previous year’s VAB panels on Retail Media were top sessions at AWNewYork. So this year, we’re back with fresh insights and forward-thinking strategies as Retail Media Networks continue to evolve. Learn how leading brands are leveraging next-gen retail partnerships and data-driven media activations to influence key mid-funnel metrics-like ad engagement, brand consideration, purchase intent, and consumer actions. Discover how to harness the full potential of Commerce Media in an increasingly outcome-focused world.

  Presented by

  Mon 10/6 • 6:30AM EDT30minIn person

• Beyond the Hype: What Actually Works in In-Store Retail Media

  Marketplace Stage

  • Shopping & Commerce Media

  • Sarah MarzanoPrincipal AnalysteMarketer
  • Amy VolletSVP, Commerce and MediaSaatchi X, a Publicis Commerce Company
  • Marlow NickellCEOGrocery TV

  In-store retail media’s scale is here, and by this time next year, every major grocery retailer will have in-store retail media networks live or on their roadmap. Yet, many brands are still trying to figure out the basics including budget ownership, measurement, and creative execution.

  Our panelists will shed light on how brands are leveraging in-store retail media today, the results for both endemic and non-endemic brands, and how brands can integrate in-store media into their strategy.

  Mon 10/6 • 7:10AM EDT30minIn person

• The New Power Consumers: Gen Z, Gen Alpha, and the Future of Brand Loyalty

  Marketplace Stage

  • Shopping & Commerce Media

  • Cole TriderCEO, PrincipalChasen Creative Media
  • Jackie AinaCEO & Co-FounderFORVR MOOD
  • Marc ElrickCEO and FounderBYOMA
  • Rachel Jonas GilmanCEOMane

  How modern CEOs are shaping tomorrow’s markets and navigating the toughest consumer markets in the industry. Marc Elrick CEO & Founder of BYOMA, Jackie Aina CEO & Co Founder of FORVR MOOD and Rachel Jonas Gilman CEO of Mane take the stage to share how their visionary brands are marketing to future consumers; rethinking the rules to win across multi-generational shoppers.

  Presented by

  Mon 10/6 • 7:50AM EDT30minIn person

• From Campaigns to Partnerships: How Commerce Media Powers Strategic Growth

  Marketplace Stage

  • Shopping & Commerce Media

  • Don VasselManaging Director, Business Development & Strategy – InFlight Entertainment and ConnectivityDelta Air Lines
  • Kristi ArgyilanGlobal Head of AdvertisingUber Advertising
  • Vihan SharmaChief Revenue OfficerLiveRamp

  Commerce media is shifting from a tactical channel to a foundation for long-term growth. Leaders from Uber, Delta and LiveRamp will share how they’re building strategic partnerships focused on customer insights, loyalty, and shared growth. They’ll explore how commerce media and AI unlock intelligence beyond campaigns, helping brands prioritize lifetime value over cost-per-click. Join us to learn how they’re moving from transactional buying to true collaboration.

  Presented by

  Mon 10/6 • 8:30AM EDT30minIn person

• The Back Seat as the New Living Room – A New Era of ‚Äö√Ñ√∫On The Go‚Äö√Ñ√π Content

  Marketplace Stage

  • Shopping & Commerce Media

  • Anjali VirmaniGlobal Head of Creative SolutionsTime Out Media
  • Cherian ThomasHead of RMN and DOOHT-Mobile Advertising Solutions
  • Megan RammGlobal Head of Sales, Uber AdvertisingUber
  • Scott DeckerNorth America Media Planning and Strategy LeadHP, Inc

  The backseat is becoming the new living room – a high-attention environment for entertainment, commerce, and advertising that extends reach without cannibalizing existing platforms. This session will explore the present and future state of mobility media and how investments in content at the center of consumer action are creating differentiated attention opportunities for content owners, brands and consumers.

  Mon 10/6 • 9:10AM EDT30minIn person

• Beyond the App: Powering Full-Funnel Commerce Media

  Marketplace Stage

  • Shopping & Commerce Media

  • Catalina SalazarGlobal Head of Wolt AdsWolt
  • Daan WestdijkHead of Channel & Customer StrategyThe Magnum Ice Cream Company
  • Peter GiordanoGeneral Manager of Strategy and PlatformDoordash
  • Sarah MarzanoPrincipal AnalysteMarketer

  The way people discover and shop has fundamentally changed and fragmented across social feeds, search queries, influencer content, and marketplaces. Moments of need now occur anytime, anywhere, especially during high-stakes seasons like the holidays, when urgency, impulse, and intent peak. Join leaders from DoorDash, Wolt, and The Magnum Ice Cream Company as they unpack how today’s most effective campaigns blend offsite reach, onsite conversion, and co-branded storytelling to drive measurable outcomes.

  Mon 10/6 • 9:50AM EDT30minIn person

• Beyond the Cart: Retail Media Goes Omnichannel

  Marketplace Stage

  • Shopping & Commerce Media

  • Ali MillerGeneral Manager of AdvertisingInstacart
  • Andrew LipsmanIndependent Analyst and ConsultantMedia, Ads + Commerce
  • Kathryn LundstromCommerce and Sustainability EditorAdWeek

  Retail media networks are maturing from single-channel advertising solutions to comprehensive marketing platforms, fundamentally transforming how brands connect with consumers. This session will explore how first-party retail data is redefining modern advertising, enabling brands to drive growth both on retail platforms and across the broader digital ecosystem, the critical role of measurement and incrementality in proving business impact, and why omnichannel strategies are no longer optional – but essential.

  Mon 10/6 • 10:30AM EDT30minIn person

• Redefining the Brand-Consumer Connection with Amex Offers Digital Media

  Marketplace Stage

  • Shopping & Commerce Media

  • Jacob KingSenior Vice President, Head of Amex Offers Digital MediaAmerican Express
  • Erin MillerVice President, MarketingCLEAR
  • Jill KrizelmanSenior Vice President, Global Marketing & NA eCommerceTUMI
  • Lindsay HarrisChief Purpose OfficerTombras

  Today’s consumers expect personalized shopping experiences where their expectations for tailored, relevant and trustworthy digital content creates a strategic opportunity for brands to build genuine customer connection and, ultimately, brand growth. Amex Offers Digital Media is entering a new strategic space, leveraging its extensive first-party data, high-engagement properties and integrated payments model to drive precise targeting while preserving data privacy, helping brands build true connections with premium, digitally engaged, high-spending, and loyal customers. Hear strategic insights and compelling success stories from Amex leadership, along with a look to what’s ahead.

  Presented by

  Mon 10/6 • 11:10AM EDT30minIn person

• Precision at Scale: Unlocking the Future of Customer Connection

  Marketplace Stage

  • Shopping & Commerce Media

  • Devika BulchandaniChief Operating OfficerWPP
  • Nili KlenoffEVP of Commerce Media and InnovationMastercard

  Precision at Scale: Unlocking the Future of Customer Connection: Data has reshaped the way brands connect with consumers, evolving how brands personalize experiences, foster long-term loyalty, and measure business impact. This conversation will explore the strategies shaping the next frontier of relevance, attribution, and value at scale as brands and advertisers meet the demands of a complex advertising landscape.

  Mon 10/6 • 11:50AM EDT30minIn person

• All Commerce Media: Cross-Vertical Insights and Playbooks for Growth

  Marketplace Stage

  • Shopping & Commerce Media

  • Nicholas WardPresidentKoddi
  • Nikhil LaiSenior AnalystForrester

  Commerce media is at a tipping point. What started in retail is now reshaping industries from travel to financial services, creating massive new revenue streams through first-party data, purchase intent signals, and fresh monetization models. In this exclusive session, Nicholas Ward (Koddi) and Nikhil Lai (Forrester) will debut new Forrester x Koddi research that benchmarks commerce media maturity and reveals the innovations separating leaders from laggards.

  But this isn’t just research for research’s sake. We’ll translate the findings into a practical playbook of high-impact moves; the same kinds of strategies that have helped brands and publishers unlock billions in incremental revenue.

  Mon 10/6 • 12:30PM EDT30minIn person

• Beyond Retail: Innovation in Commerce Media with Marriott, Publicis and Adobe

  Marketplace Stage

  • Shopping & Commerce Media

  • Ali NazerSenior Director, Product ManagementAdobe
  • Nina CarusoGroup Manager, Product MarketingAdobe
  • Ray VelezChief Technology Officer ‚Äì Customer Data Solutions at Publicis SapientPublicis Sapient
  • Chris NortonSVP MarketingMarriott International

  In this session, Marriott, Adobe and Publicis Sapient will unpack how their combined strengths-Real-Time CDP Collaboration, Adobe’s clean room solution and part of its wider customer data management offering, Marriott’s Travel Media Network and the services and strategy expertise from Publicis Sapient empower companies to activate commerce media in a simple yet differentiated way that drives business growth and sustained value.

  Mon 10/6 • 1:10PM EDT30minIn person