Beyond Retail: Innovation in Commerce Media with Marriott, Publicis and Adobe

Marketplace Stage

In this session, Marriott, Adobe and Publicis Sapient will unpack how their combined strengths-Real-Time CDP Collaboration, Adobe’s clean room solution and part of its wider customer data management offering, Marriott’s Travel Media Network and the services and strategy expertise from Publicis Sapient empower companies to activate commerce media in a simple yet differentiated way that drives business growth and sustained value.

Speakers

Key Takeaways

  1. 1.3.tUnderstand the differentiation. Adobe's Collaboration solution is natively integrated with a brand's first party data through Real-Time CDP, purpose- built for non-technical practitioners with easy to adopt workflows, able to work across the industry f
  2. 2.1.tMedia Networks provide a powerful tool for advertisers to reach customers while driving improved more relevant experiences for the Media Network owners
  3. 3.2.tDiscover how Publicis Sapient and Adobe's partnership creates unique, integrated solutions for commerce media that drive measurable business outcomes