All Commerce Media: Cross-Vertical Insights and Playbooks for Growth

Marketplace Stage

Commerce media is at a tipping point. What started in retail is now reshaping industries from travel to financial services, creating massive new revenue streams through first-party data, purchase intent signals, and fresh monetization models. In this exclusive session, Nicholas Ward (Koddi) and Nikhil Lai (Forrester) will debut new Forrester x Koddi research that benchmarks commerce media maturity and reveals the innovations separating leaders from laggards.

But this isn’t just research for research’s sake. We’ll translate the findings into a practical playbook of high-impact moves; the same kinds of strategies that have helped brands and publishers unlock billions in incremental revenue.

Speakers

Key Takeaways

  1. 1.A short list of actionable plays to drive growth immediately
  2. 2.A clear map of where your commerce media program stands today
  3. 3.Benchmarks to measure yourself against industry leaders