Amalfi Pop-Up at Serra by Birreria

As the role of marketing leaders continues to evolve, they are stepping into a new world of expectations: architecting growth across the business. No longer confined to traditional brand building or campaign execution, today’s marketing executives are designing their unique blueprints for long-term business performance to deliver measurable impact across their organizations as well as with their audiences.

This panel will explore how industry leading Marketers are redefining success by moving beyond siloed metrics to frameworks that resonate across the C-suite, tying marketing performance directly to business outcomes. Join for lunch and a lively panel to hear how leading marketing executives are future-proofing their organizations by operating as growth architects and elevating marketing’s role as a strategic engine of business success.

As marketers face more pressure to drive business growth amid intense competition and economic uncertainty, understanding the real-world impact of advertising campaigns on digital platforms is critical. Smarter campaigns start with improved measurement and analytics, empowering marketers to better understand bottom-line impact, create more effective data-driven strategies, and maximize the impact on real-world actions, including incremental sales, visits, and iROAS.

TikTok is redefining measurement, proving it’s not just a platform for discovery but a driver of performance outcomes that matter most to advertisers. Join us for an exclusive client lunch where TikTok experts will share how our attribution innovations help brands uncover hidden value, optimize toward the outcomes they value, and improve the accuracy of long-term planning.