Mohit Arora leads Measurement Product Marketing and Strategy at TikTok, helping advertisers understand and prove the true impact of their marketing investments. He drives product innovation across third-party analytics and attribution platforms to deliver clarity and confidence in performance measurement. Prior to TikTok, Mohit was a management consultant at Deloitte and a product marketer at Vodafone. With experience spanning across strategy, operations, and go-to-market, he’s passionate about making marketing more transparent, data-driven, and accountable.
Amalfi Pop-Up at Serra by Birreria
TikTok is redefining measurement, proving it’s not just a platform for discovery but a driver of performance outcomes that matter most to advertisers. Join us for an exclusive client lunch where TikTok experts will share how our attribution innovations help brands uncover hidden value, optimize toward the outcomes they value, and improve the accuracy of long-term planning.
