At Albertsons, Kristi is leading the launch of Albertsons Retail Media Network,
transitioning the business inhouse and partnering with CPGs/endemic partners as well
as non-endemic marketers to help brands build their businesses through Albertsons
AdTech/MarTech platforms and rich first party data. This is a new strategic pillar for
Albertsons as they continue to build deep, lasting relationships with their customers and
drive long term profitable growth for partners and the company.
Prior to that, Kristi spent time at Bed Bath & Beyond as SVP of Brand Innovation to lead
the innovation arm of the BBBY Brand team advancing key capabilities, developing new
programs and services to build customer loyalty, and creating new ways to leverage
brand marketing channels.
Commerce media is shifting from a tactical channel to a foundation for long-term growth. Leaders from Uber, Delta and LiveRamp will share how they’re building strategic partnerships focused on customer insights, loyalty, and shared growth. They’ll explore how commerce media and AI unlock intelligence beyond campaigns, helping brands prioritize lifetime value over cost-per-click. Join us to learn how they’re moving from transactional buying to true collaboration.
