From Campaigns to Partnerships: How Commerce Media Powers Strategic Growth

Marketplace Stage

Commerce media is shifting from a tactical channel to a foundation for long-term growth. Leaders from Uber, Delta and LiveRamp will share how they’re building strategic partnerships focused on customer insights, loyalty, and shared growth. They’ll explore how commerce media and AI unlock intelligence beyond campaigns, helping brands prioritize lifetime value over cost-per-click. Join us to learn how they’re moving from transactional buying to true collaboration.

Speakers

Key Takeaways

  1. 1.Creating Unified Consumer Insights: Practical approaches to breaking down organizational silos and combining partner data to build a unified, real-time view of customers that informs smarter marketing strategies.
  2. 2.Building Durable Partnerships: Discover how brands and platforms like Uber and LiveRamp are fostering collaborations rooted in customer insights, loyalty, and shared objectives.
  3. 3.Beyond Short-Term Metrics: Gain insights into shifting focus from immediate campaign results to valuable outcomes like customer lifetime value.
Presented byLiveRamp