Penn 1 Social Stair

Marketing’s rapid evolution centers on AI, driving innovation across brand, creative, media, and CX. This panel brings together senior brand and tech leaders to explore how data and AI are driving measurable impact and powerful brand experiences. Learn how brands are leveraging AI to personalize experiences, engage people with relevance, and deliver business impact at scale.

*Open to Platinum and Super Delegates

Invite Only Event – Apply to Attend

Join us for breakfast and an exclusive preview of how VIZIO is helping brands bridge the gap between CTV and commerce. From showcasing how Walmart Connect data is expanding across the VIZIO ecosystem, to demonstrating how storytelling, data, and distribution come together to deliver measurable impact across the full funnel, this session will spotlight the strategies powering today’s most effective retail media experiences. Plus, be among the first to see the debut of Saturday Night Lights-our newest branded content series.

*Open to Platinum and Super Delegates

There’s no one size fits all approach to reaching today’s consumers. Driven by Gen-Z and Millennials, expectations for personalized shopping experiences have continued to evolve and, with them, the bar for tailored advertising is getting higher while their expectations for data privacy are only getting higher. Building on Amex Offers’ success in driving transaction and sale volume, Amex Offers Digital Media is an advertising engine which is entering a new strategic space. Leveraging its extensive first-party data, brand safe media, and high-engagement properties, Amex Offers Digital Media help brands break through the noise and build true connections with premium, digitally engaged, high-spending, and loyal customers.