The Commercial Imperative: A Transformation of the Modern CMO

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  Thu 10/9 • 9:30AM EDT30minIn person

• The Great Measurement Debate: What You’ve Been Told (and What’s True)

  Great Minds Stage

  • Drew PanayiotouChief Marketing OfficerKeurig Dr Pepper
  • Dana McGrawSenior Vice President, Data and Measurement ScienceDisney Advertising
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  Wed 10/8 • 6:10AM EDT30minIn person

• The Commercial Imperative: A Transformation of the Modern CMO

  Great Minds Stage

  • Donna SharpManaging DirectorMedialink
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  • Michelle Crossan-MatosChief Growth OfficerSharkNinja
  • Tim ClarkExecutive Vice President and Chief Brand OfficerNASCAR

  The modern CMO is transforming and expanding – defined by AI’s upending of organizational structures, the unification of brand and performance, and pressure to be both the rational and inspirational voice of the consumer. Those gaining C-Suite influence share a common trait: they’re increasingly commercially minded. Hear from marketing leaders on how they’re rising to this challenge by upskilling teams or rewriting remits; making the right technology bets; and putting culture at the center of their strategies.

  Wed 10/8 • 10:55AM EDT30minIn person