Beyond Coke vs Pepsi: How Dr Pepper Created a Third Way to Win

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  Wed 10/8 • 8:30AM EDT30minIn person

• The Great Measurement Debate: What You’ve Been Told (and What’s True)

  Great Minds Stage

  • Drew PanayiotouChief Marketing OfficerKeurig Dr Pepper
  • Dana McGrawSenior Vice President, Data and Measurement ScienceDisney Advertising
  • Kevin KrimPresident and CEOEDO
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