The Power of Purpose: How Advertising is the Ultimate Tool for Doing Good

Great Minds Stage

    2026 is a milestone year for the AAF’s Advertising Hall of Fame, which will be celebrating its 75th year. Hall of Fame Chair, Ross Martin, co-Founder & President of Known, and Vice Chair, Rita Ferro, President of Disney Global Advertising, discuss the importance of recognizing legends in the advertising industry who have left a legacy of purpose with special guest, Marlo Thomas, actress and National Outreach Director for St. Jude Children’s Hospital.

    Speakers

    Key Takeaways

    1. 1.Learn more about the AAF's mission to be the Unifying Voice for Advertising
    2. 2.How advertising empowers the power of purpose, and how Marlo Thomas and St. Jude's Children's Hospital built a brand based on that
    3. 3.Be inspired by 75 years of industry legends who have made doing good and giving back part of their legacy
    Presented byAdvertising Week