From Pretty Basic to Pretty Major: Redefining Media Influence

Great Minds Stage

    Pretty Basic co-hosts (and best friends) Alisha Marie & Remi Cruz Parsons launched their podcast 8 years ago and have since grown into cultural powerhouses, redefining modern media moguls. Their award-winning show has expanded into merchandise, product collaborations, a sold-out tour, and a spin-off podcast. In this conversation, they’ll share their journey as creators and entrepreneurs & how Dear Media’s 360-degree model has powered Pretty Basic’s evolution across production, distribution, live events, and brand incubation.

    Speakers

    Key Takeaways

    1. 1.Leverage the right partners – A 360-degree support system like Dear Media's-spanning production, distribution, live events, and brand incubation-can be the key to unlocking long-term success.
    2. 2.Think like a founder, not just a creator – Building a podcast is only the beginning; the real opportunity comes from treating your platform as a business and exploring new ways to grow.
    3. 3.Diversify your brand – Expanding into merchandise, collaborations, tours, and spin-offs helps creators strengthen their influence and connect with audiences on multiple levels.
    Presented byAdvertising Week

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