Believe the Hype: Flavor Flav Clocks in on Brand Partnership Authenticity

Related Sessions

• From Startup to Super Bowl: How Cirkul Delivered Winning Results

  Insights Stage

  • Branding & Storytelling

  • Bret WernerPresidentMikeWorldWide
  • Marilyn DavisManaging PartnerRain the Growth Agency
  • Andy GayCo-Founder and Chief Brand OfficerCirkul
  • Steve BattistaChief Marketing OfficerCirkul

  In 2025, Cirkul, a rapidly growing company that transforms how beverages are developed, distributed and enjoyed, leveraged its debut Super Bowl commercial as an opportunity to elevate the brand to a new national level after staying purposely quiet the past few years while the company focused on keeping up with growing demand. The commercial starring Adam Devine cleverly broke the fourth wall by culminating in a real-life giveaway of 100,000 Cirkul Starter Kits, following Devine’s comedic blunder in the ad.

  Presented by

  Tue 10/7 • 11:50AM EDT30minIn person

• Believe the Hype: Flavor Flav Clocks in on Brand Partnership Authenticity

  Great Minds Stage

  • Bret WernerPresidentMikeWorldWide
  • Flavor FlavRock and Roll Hall of Fame Inductee
  • Maxwell –Radio PersonalityiHeartRadio
  • Rhiannon Rae EllisFlavor Flav/Public Enemy‚Äôs Manager & PresidentMoves Management

  For four decades Flavor Flav has defined culture and brand authenticity. As one half of Public Enemy, the GRAMMY® Award-winning, legendary hip-hop collective and Rock and Roll Hall of Fame® inductees, hear from Flav and his team and partners on the winning formula of the power of music, social impact and sustainable collaborations in an ever-changing world and social climate.

  Thu 10/9 • 7:30AM EDT30minIn person