In 2025, Cirkul, a rapidly growing company that transforms how beverages are developed, distributed and enjoyed, leveraged its debut Super Bowl commercial as an opportunity to elevate the brand to a new national level after staying purposely quiet the past few years while the company focused on keeping up with growing demand. The commercial starring Adam Devine cleverly broke the fourth wall by culminating in a real-life giveaway of 100,000 Cirkul Starter Kits, following Devine’s comedic blunder in the ad.
For four decades Flavor Flav has defined culture and brand authenticity. As one half of Public Enemy, the GRAMMY® Award-winning, legendary hip-hop collective and Rock and Roll Hall of Fame® inductees, hear from Flav and his team and partners on the winning formula of the power of music, social impact and sustainable collaborations in an ever-changing world and social climate.
For four decades Flavor Flav has defined culture and brand authenticity. As one half of Public Enemy, the GRAMMY® Award-winning, legendary hip-hop collective and Rock and Roll Hall of Fame® inductees, hear from Flav and his team and partners on the winning formula of the power of music, social impact and sustainable collaborations in an ever-changing world and social climate.
Marketers and brand leaders know the industry has become addicted to short-term performance metrics like Last Click and ROAS Рbut those numbers rarely capture the full story. In this session, Mike Menkes, Group SVP at Analytic Partners, will share ROI Genome® insights that reveal why the most successful brands are rebalancing toward strategies that connect brand in order to drive performance.
For over 55 years, Time Out has been the go-to guide for what’s new in cities around the world-spotlighting trends, subcultures, and the best places to eat, drink, and explore.
In 2014, the brand took things offline with Time Out Market Lisbon, and now there are 13 Markets worldwide, including two in NYC, where top chefs, cocktails, and culture come together under one roof.
This conversation will dig into how Time Out has evolved from a media brand into a global cultural connector-partnering with brands like Capital One, Disney, and Coca-Cola, and creating real-life moments that matter more than clicks or impressions.
By embracing authenticity, wit, and cultural relevance, we will show how brands can craft campaigns that challenge norms, ignite conversations, and leave lasting impact. Attendees will hear three compelling case studies that will showcase actionable strategies that build trust and inspire brand partners to embrace bold, culturally resonant ideas that break through and make a difference-all while fostering courageous creativity.
AI is rapidly reshaping marketing, but without human grounding it risks sameness, eroded trust, and poor decisions. In this session, leaders from GWI, TikTok, and Razorfish share how to use AI to elevate creativity, storytelling, and differentiation while driving growth and confidence. They’ll explore the shifts redefining AI in marketing, how leadership is responding, and what effective AI looks like when machine intelligence is guided by human insight.