From Screen to Sky: Weather Hunters & A New Playbook for Purpose-Driven Brands

Great Minds Stage

    Where do blockbuster brands meet social impact? Look to Weather Hunters, PBS KIDS’ new animated hit that transforms core weather science into family adventure. Join Al Roker for an electrifying AWNY panel on how PBS KIDS’ Weather Hunters turns weather science into family fun, and how Al Roker Entertainment, along with key brand partners, turns that story into measurable, large-scale marketing results.

    Speakers

    Key Takeaways

    1. 1.Data-Driven Distribution: Leveraging first-party insights and retail media to reach the right audiences at scale.
    2. 2.Story → Shelf → Experience: How a single kids' series can live across TV, retail, and museum spaces.
    3. 3.Brand + Purpose: Frameworks for aligning commercial goals with family-friendly STEM education.