Beyond the Hype: What Actually Works in In-Store Retail Media
In-store retail media’s scale is here, and by this time next year, every major grocery retailer will have in-store retail media networks live or on their roadmap. Yet, many brands are still trying to figure out the basics including budget ownership, measurement, and creative execution.
Our panelists will shed light on how brands are leveraging in-store retail media today, the results for both endemic and non-endemic brands, and how brands can integrate in-store media into their strategy.