Beyond the Break: Redefining Creative on CTV
From pause ads to shoppable moments, new CTV formats are reshaping how viewers experience advertising. In this conversation, Ed Dinichert, CRO, TripleLift and Matt Van Houten, SVP, Product & Partnerships, DIRECTV Advertising, will discuss what’s working today, what’s next, and how creative technology is turning CTV into a platform for both storytelling and commerce.