Interview

  • Cracking Attribution Across Dark Channels with IR Technology

    As attribution gaps widen across OOH, CTV, and in-app environments, marketers are left without clear signals to guide spend. In this session, IRCODE founder Matty Beckerman introduces a new layer of infrastructure that connects real-world interaction to mobile experiences, enabling brands and platforms to activate content across surfaces they own. Includes a behind-the-scenes look at IRCODE’s Times Square interactive billboard…

  • Trust at Scale: Building Trust and Connection in the Digital Age

    How do you reach 1 in 2 American adults while maintaining an authentic connection? Jason Taylor, CRO of Gannett’s USA TODAY NETWORK, explores how combining national scale with hyperlocal trust creates competitive advantage. Discover how AI-powered personalization, transparent measurement, and award-winning journalism transform digital advertising-where trusted publishers become brands’ most valuable partners and performance meets purpose.

  • AI Founder Interview: Vivek Vaidya

    The Rise of Agentic Marketing: Learn about the future of agentic AI and how it will transform marketing from a pioneer in enterprise data & AI – Vivek Vaidya. Vivek is the co-founder & CTO of Symmetri, and previously built, scaled and sold Rapt (Microsoft), Krux (Salesforce) & Habu (LiveRamp). Discover why AI agents are becoming revenue-generating assets, not just…

  • Full Volume Marketing: How to Thrive in a Shoppable World

    In a world where every moment is shoppable, the marketing playbook is being rewritten in real time. Attention is fractured. Expectations are rising. And success means turning up the volume across every channel, without losing the human connection that makes it matter. In this candid executive conversation, Christi Geary, EVP and Head of AMP (Advantage Marketing Partners), shares lessons from…

  • Changemaker: From Advertising Change to World Change

    Transformational change isn’t just possible-it’s probable according to Jacqueline Corbelli-pioneering AdTech founder, UN changemaker, and author of Changemaker: A Modern Playbook for Creating Personal Impact and Transformational Change. From revolutionizing TV advertising to tackling global challenges, Jacqueline shares her framework for turning bold ideas into real-world results and how anyone can ignite change in business & society. If you’ve ever…

  • The Connected Traveler: Travel Retail Media & Commerce

    Today’s travelers are more connected than ever, and so are the brands reaching them. Elizabeth Donovan and Lynwood Bibbens explore how technology, data, and retail media are reshaping the travel experience, from booking to boarding, and unlocking new opportunities for engagement on the go.

  • From Loyalty to Retail Media: How Loblaw Is Reimagining the Store

    Interview with Lauren Steinberg, EVP & Chief Digital Officer, Loblaw With 2,500+ stores and Canada’s #1 loyalty program, Loblaw is redefining the future of in-store retail media. Lauren Steinberg, EVP & CDO, leads Loblaw Advance‚Ñ¢ and PC Optimum‚Ñ¢, driving digital, media, and loyalty innovation with a team of 800+. Hear how she’s positioning Canada’s largest retailer to become a global…

  • Bringing Audiences to Life

    A huge challenge in modern advertising is truly understanding your audience beyond static data. Join Jeremy Smallwood, SVP of Experience at Vurvey, for a strategic conversation about how the company’s People Model‚Ñ¢ (Large Persona Model or LPM) and Populations technology are helping brands ‚Äúbring their audiences to life.‚Äù Jeremy will share how Vurvey is redefining audience insight through human-centered AI,…

  • Dstillery’s Multimodal AI: The Swiss Army Knife of Programmatic Targeting

    The rise of AI is reshaping programmatic ‚Äì but not all AI is created equal. Dstillery’s Chief Data Scientist, Melinda Han Williams, reveals how Multimodal AI powers next-gen targeting by learning from any data signal and activating across any tactic or channel. Learn how this breakthrough eliminates latency and fragmentation while laying the foundation for agentic AI: intelligent systems that…

  • Premium Video’s Exponential Traffic Growth…w/ One Flaw: Defective Currency

    The bold-line proof of premium video’s unmatched power to drive exponential traffic into Google Search, DTC e-commerce, and across the full funnel grows stronger each quarter. VAB’s stats and insights show scaled audiences converting into motivated buyers in dramatic ways. But 2025 revealed one critical weakness: a ‚Äúnew‚Äù currency from a legacy provider showing steep declines in premium video impressions-believed…

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