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More than a Trend: The Rise of the Creator AOR
As creator agencies are experience consolidations, buyouts, and mergers with bigger shops – it’s clear that influencer marketing is beyond a passing footnote. Many brands navigating this new chapter have been hiring agencies of record to guide them to success in the creator economy. How can these creator AOR’s benefit marketing strategy and deliver results with impact? Join this discussion…
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Worldbuilding That Scales
Most rebrands die in the handoff. Stunning decks get approved – then fall apart in the wild. Logos stretch. Color palettes clash. Partners freestyle. Fans improvise. The brand world breaks. But what if your brand was built to scale from day one? If you’ve ever watched your brand guidelines collapse on contact with reality, this session is for you. Learn…
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Existential Threat or Opportunity? Inside TIME’s Approach to AI
For TIME, advancing its legacy means embracing AI as a catalyst for evolution rather than obsolescence, amplifying what matters most: delivering trusted journalism to people around the world, in more ways than ever before. Join TIME’s Mark Howard and Scale AI’s Mihir Pandya, and Code and Theory’s Arjun Kalyanpur as they sit down with Kerry Flynn from Axios to explore…
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Can We Build It? Will They Come? Making the Field Of Dreams Concert Series
The real, uncensored, behind the scenes story behind the planning and execution of the first-ever concerts at the Iconic Field of Dreams Movie Site in Deyersville, Iowa. These once in a lifetime concerts were headlined by 3-time Grammy Award winning country superstar Tim McGraw and multi-platinum selling rock band Nickelback. Hear from the concert’s promoters, the local officials, and members…
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Smells Like Pop Culture
Explore the frontier of scent branding, where fragrance has evolved from luxury’s exclusive domain into an essential component of brand strategy. This sensory dimension of branding creates powerful memory associations that visual elements alone cannot-explaining why hospitality giants, retailers, and museums are investing in fragrance. The panel will examine how neurological responses to fragrance create persistent brand impressions, using the…
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Making Experiences Go Viral
Meet the extraordinary community builders and creators of viral event sensations that have broken through the noise, garnering global attention with billions of views and millions of event attendees. From morning sober dance parties and sauna raves, viral food festivals, globally recognized music festivals, and celebrity-hosted fan experiences, these pioneers will share their incredible stories of how they made their…
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How Decked Leveraged In-Scene AI Ads to Create Buzz in New CBS Reality Show
This session goes deep on a real world case study around the brand DECKED and “The Road”, a new music reality show from 101 Studios, airing on CBS/Paramount+ the week after AdWeek NY. Leaders from Ryff, DECKED, and FINN Partners will explore how unskippable AI-powered ad formats are reshaping the future of brand integration. By moving beyond traditional product placement,…
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Premium & Precision: The Evolution of Addressable Advertising Through Quality Content
Join Spectrum Reach and Amazon Ads as they showcase how their ground breaking partnership is revolutionizing addressable advertising through premium, brand-safe content. Following their NAB launch and Cannes success stories, this session explores how the fusion of authenticated household signals and critically acclaimed programming is setting new standards for advertiser success. From Prime Video’s award-winning originals to Spectrum Reach’s live…
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The Peripheral Vision: See What’s Next for Local Advertising
Amazon Ads reveals new research on how local streaming trends align with purchase intent across the U.S. Unpack how neighborhood-level data-from what shows are trending to what people are shopping for-can inform smarter targeting and creative for SMB campaigns.
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The Power of Street Level Stories: A Borough-by-Borough Strategy
Sometimes the most powerful influencers in modern marketing are the ones that feel like your neighbor, your barber, your bodega guy. This panel will explore how centering real, hyper-local individuals can turn a campaign into a citywide movement, why relatability now beats celebrity, and how many small stories can add up to something massive. From street interviews to longform storytelling,…
