Session

  • The Perfect Match: Hill’s Pet Nutrition on Reaching the Right Audience

    For brands, finding the perfect match means more than just reaching an audience – it’s about reaching the right audience in the right context. Hill’s Pet Nutrition has built its strategy on doing exactly that, connecting with pet owners through precision targeting while still leveraging the scale and impact of TV.

  • Trust, Tech and Innovation: CNN’s Blueprint for Brand Success

    The modern news landscape is changing rapidly and can be fraught with challenges for advertisers. This session will explore the future of news as CNN takes aim at reaching broader audiences and offering fresh opportunities to brands.

  • Better Together: How AMCN Connects Partners with Premium Shows & Passionate Fans

    Premium programming entertains fans and offers advertising partners a clear path to highly engaged and valuable connections. Learn how AMC Networks is creating unique and compelling partnerships with brands like Bacardi, The Home Depot and Hyundai across its biggest programming franchises and targeted streaming services and the communities they serve.

  • Breaking Through The Funnel with TikTok Market Scope

    It’s time for you to discover TikTok Market Scope, TikTok’s new full-funnel analytics platform built to help you understand today’s customer journey, and drive stronger outcomes. During this can’t-miss keynote you’ll learn how TikTok Market Scope shares audience, brand, and campaign insights that further your understanding of who your audiences are, how they perceive your brand today, and what most…

  • Step Into the Future of Experiential Marketing

    The Future of Experiential Marketing Join Westfield Rise and Warner Bros. Studios for an unmissable conversation exploring how immersive experiences are revolutionizing the way audiences connect with stories, products, and brands. From Minecraft takeovers to captivating real-world activations, discover how Westfield’s town square destinations are turning heads-and driving major results at the box office. But this isn’t just for movie…

  • Human Over Hype: The Power Of Niche Creators, Collaboration & Real Connections

    In an era of AI-generated everything, viral fatigue, and over-engineered content, it’s the human moments that cut through. We crave real stories, told by real people, grounded in culture and community. This panel brings together global platforms Secret Media Network and Fever, alongside creators and collaborators, to explore how we can tap into hyper-niche passions, build rich cultural ecosystems, and…

  • Designing in the language of Gen Z

    Unlock fresh insights into the media habits of the ad industry’s most sought-after generation – Zoomers. From short-form content, to leveraging culture, discovery and commerce, this session will focus on how brands can build awareness and trust through storytelling, develop strategies that deeply resonate and catalyze connection.

  • How e.l.f. and Adobe Create Fandom by Tapping into Sports, Music and Culture

    e.l.f. is rewriting the beauty marketing playbook-showing up in the WNBA, Super Bowl, Indy 500, and even grassroots sports. By tapping into culture, e.l.f. is proving that sports marketing isn’t just about sponsorships-it’s about building community, creating access, and driving brand love. And Adobe is reaching consumers, creators, and business professionals by building marketing around their core passion points-music, film,…

  • Social Media for Social Good: Can Kindness Scale?

    In a world where negativity often dominates our feeds, a quiet revolution is underway-led by creators who use their platforms to uplift, heal, and inspire. Hunter Prosper, the storyteller behind Stories from a Stranger, joins fellow creators and brand leaders to explore how emotionally resonant, human-centered content can break through the noise-and why advertisers should take notice. This panel will…

  • The Business of Funny: Smosh’s 20-Year Evolution in Digital Media

    Creator-led with a loyal global audience, Smosh’s ability to expand to new platforms, meet its audience where it is, foster the new generation of comedic talent, and tap into cultural trends has made it one of the most enduring names in digital entertainment. Smosh CEO Alessandra Catanese chats about 20 yrs of creating brand growth in the creator economy, media,…

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