Session

  • From D*** Pics to Face Pics – The Art of Evolving a Brand Narrative

    Manscaped first built its name below the belt, but our next act required looking up. So how do you shift a brand best known for grooming your privates to one that’s the best for your ‚Äòpublics’ too? With science (yes, an actual study on unsolicited pics), cheeky content, and the guts to poke culture with purpose. Join us for the…

  • Hearts Over Hype: Building Brands People Feel

    In a culture overloaded with content and driven by algorithms, the brands that cut through aren’t just heard-they’re felt. This panel explores how forward-thinking marketers are ditching transactional messaging in favor of emotionally intelligent storytelling. Our speakers will unpack how they build campaigns that move audiences, build trust, and create community-reimagining brand-building not as noise, but as emotional connection where…

  • From Startup to Super Bowl: How Cirkul Delivered Winning Results

    In 2025, Cirkul, a rapidly growing company that transforms how beverages are developed, distributed and enjoyed, leveraged its debut Super Bowl commercial as an opportunity to elevate the brand to a new national level after staying purposely quiet the past few years while the company focused on keeping up with growing demand. The commercial starring Adam Devine cleverly broke the…

  • Industry Journalists Tell All…

    Want to learn how journalists determine which stories to cover, or which byline articles to run? Or learn how you can effectively shape a ‚Äòpitch’ to ensure media have the facts plus the flavor? Then make sure you attend Propeller Group’s panel at Advertising Week NY where Industry Journalists Tell All‚Ķ

  • Culture Can’t Be Bought-But It Can Be Partnered With

    In a landscape where everyone’s chasing cultural relevance, music remains the most immediate and emotionally resonant signal of what’s next. This fireside chat explores how brands can move beyond transactional media buys to build real equity by investing in the creators driving culture forward. With deep roots in cross-cultural music scenes and a platform built to spotlight emerging talent, SoundCloud…

  • Creative that Lasts: Making the Most of Every Impression

    In a time of shrinking budgets and sky-high expectations, marketers are under pressure to deliver better creative that goes the distance – breaking through with impact, clicks, and sustaining them over longer periods of time. We’ll explore real-world campaigns, categories, and brands that achieve long wear-in and lasting impact – and what they’re doing right.

  • The Dream Collab: If Creators Ran the Brief

    What would happen if creators, not brands, designed the next big collaboration? This panel puts that question front and center. A leading creator and representatives from Meta and Viral Nation unpack what makes dream partnerships tick-from creative freedom to cultural timing. Expect insider stories, surprising wish lists, and a candid look at how tomorrow’s most impactful collabs will be built.

  • The In-House Advantage: How Chime Bypassed Traditional TV Buys to Scale Smarter

    In less than a decade, Chime evolved from a scrappy fintech startup into a multibillion-dollar digital banking powerhouse. In this fireside chat, Nick Fairbairn, VP of Growth Marketing, shares the strategies behind that rise, with TV advertising driving over 9 million customers and building the brand. Learn how bypassing traditional media buying created a unified growth engine – and the…

  • Break Free from Black-Box Identity: Build a Multi-Vendor Graph That You Own

    If you want to build an identity graph using third-party data, you’re stuck choosing between bad options. Deal with gaps in coverage from a single vendor solution, overpay for overlapping vendors, or struggle with complex home-grown systems.

  • From Main Street to the Global Stage: How Brands Can Build Lasting Impact through Local Storytelling

    In an era where consumers crave authenticity, the most powerful brand stories are often the ones rooted in place. Whether it’s a neighborhood tradition or a shared local experience, tapping into the heart of a community can help even the largest brands forge deeper, more lasting connections.

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