Creative that Lasts: Making the Most of Every Impression
Creative that Lasts: Making the Most of Every Impression
In a time of shrinking budgets and sky-high expectations, marketers are under pressure to deliver better creative that goes the distance – breaking through with impact, clicks, and sustaining them over longer periods of time. We’ll explore real-world campaigns, categories, and brands that achieve long wear-in and lasting impact – and what they’re doing right.
Speakers
Key Takeaways
- 1.Discover the strategic choices behind enduring campaigns, from category-specific insights to media strategy and message consistency.
- 2.Learn how standout campaigns sustain attention and engagement well beyond the initial impression.
- 3.Hear how brands are navigating tighter budgets by investing in creative that delivers both immediate impact and long-term ROI.
Related Sessions
Learn how Unified Marketing Measurement is transforming the future of retail growth in a privacy-first world. In this session, Tom will walk through the evolving buyer and media journeys, expose the inefficiencies of traditional attribution, and show how methods like Causal MMM, Incrementality Testing, and Causal Attribution can unlock real profitability. Through real-world examples and actionable insights, He will also share how brands can turn marketing into a predictable, measurable growth engine, proving ROI, optimising media spend, and aligning teams around sustainable success.
What does it take to move with culture, adapt to shifting consumer habits, and stay unapologetically real? In this fireside chat, Sara Weaver, VP of Marketing at BODYARMOR Sports Drink, and Kristina Lutz, EVP of Marketing at GSTV, unpack how the brand raises the bar by showing up where culture and convenience collide. It’s not just about hydration- it’s about fueling the next generation of athletes and lifestyle-driven on-the-go consumers. Learn how BODYARMOR cuts through the noise to meet consumers where they are.
In modern marketing, trust is the new currency that drives brand loyalty and growth. With numerous channels available, marketers face unprecedented opportunities-and challenges-in shaping consumer perceptions. The ability to convert consumers into brand evangelists and repeat customers hinges on how effectively marketers manage these interactions. This panel will explore the strategies and insights employed by marketers and agencies to build trust in a multi-channel world.
We’re living in a scroll-happy, skip ahead world; where attention isn’t just scarce, it’s skeptical. So how do you stand out without turning people off?
In this session, leaders from Marriott Bonvoy, Adobe, Intrepid Travel, and Duolingo share how they’re creating ad experiences that stand out and people actually enjoy. You’ll hear how purposefully placed, delightfully unexpected creative can cut through the chaos, and how understanding your audience’s mindset might be the ultimate cheat code to getting noticed.
The signals of “doing good” aren’t landing like they used to. While nonprofits and brands operate in different contexts, they face the similar challenges: how to build trust, credibility, and community in an increasingly skeptical landscape.
What if a brand told its story like a nonprofit asking for support? What if marketers had to earn trust with less spin and more clarity? And what happens when purpose-driven companies stop trying to be the hero and start showing up in ways that earn trust instead of demand it?
