Tom Gregory

Global VP of Platform & Partnerships

Lifesight

He/Him

Tom Gregory is Global Vice President of Platforms & Partnerships at Lifesight, where he leads advanced incrementality measurement initiatives that enable brands and agency partners to make agile, data-driven marketing investment decisions that drive growth. His team oversees solutions measuring brand and performance channels, as well as online and offline channels, ensuring outcomes are measurable, meaningful and actionable.

A global citizen, now living in Australia, he brings a wealth of global knowledge and insight to every engagement. Obsessed with data, insight and continual optimization, he thrives where complex challenges meet clear, actionable strategy.

When he’s not translating dashboards into decisions, you’ll find him traveling for work (and pleasure), spending time with his children (human and canine), watching every kind of football and engaging in the occasional high-stakes family backgammon match.

Participating in

  • The Future of Retail Growth: How Unified Measurement Powers Profitability

    Insights Stage

    Learn how Unified Marketing Measurement is transforming the future of retail growth in a privacy-first world. In this session, Tom will walk through the evolving buyer and media journeys, expose the inefficiencies of traditional attribution, and show how methods like Causal MMM, Incrementality Testing, and Causal Attribution can unlock real profitability. Through real-world examples and actionable insights, He will also share how brands can turn marketing into a predictable, measurable growth engine, proving ROI, optimising media spend, and aligning teams around sustainable success.

    30 minsIn person

  • The Future of Retail Growth: How Unified Measurement Powers Profitability

    Tech Stage

    Learn how Unified Marketing Measurement is transforming the future of retail growth in a privacy-first world. In this session, Tom will walk through the evolving buyer and media journeys, expose the inefficiencies of traditional attribution, and show how methods like Causal MMM, Incrementality Testing, and Causal Attribution can unlock real profitability. Through real-world examples and actionable insights, He will also share how brands can turn marketing into a predictable, measurable growth engine, proving ROI, optimising media spend, and aligning teams around sustainable success.

    30 minsIn person