When someone’s in a mid-life crisis, we associate that with adventure seeking and making flashy impulse purchases.But what does consumerism look like during a quarter-century crisis? And are we collectively in one right now?
Reflecting on 25 years of rapid change, Advertising Week and Cint partnered to study consumer sentiment comparing the turn-of-the century to now. We’ll debut the findings live, diving into a “perception gap”, a stark generational divide, and shifting spending and saving priorities.