Quarter-Century Crisis: What Shifting Consumer Priorities Means for Brands

Insights Stage

When someone’s in a mid-life crisis, we associate that with adventure seeking and making flashy impulse purchases.But what does consumerism look like during a quarter-century crisis? And are we collectively in one right now?

Reflecting on 25 years of rapid change, Advertising Week and Cint partnered to study consumer sentiment comparing the turn-of-the century to now. We’ll debut the findings live, diving into a “perception gap”, a stark generational divide, and shifting spending and saving priorities.

Speakers

Key Takeaways

  1. 1.What industries do consumers tie most to life improving or life getting worse? What roles do brands play in this?
  2. 2.Do consumers believe life is better or worse now than it was 25 years ago? How does this differ demographically?
  3. 3.Is there a perception gap in terms of inflation?
Presented byAdvertising Week

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