B2B’s New Power Play: Lead Gen Rewired

B2BMX @ AWNewYork

    Forget stale funnels and generic outreach – B2B marketing is undergoing a seismic shift. In this high-impact session, we explore how AI, ABM, and automation are transforming lead generation from scattergun to precision play. Hear from tech innovators, leading agencies, and global brands rethinking performance, personalisation and pipeline – and get ahead of the trends shaping 2026. Whether you’re chasing quality leads, faster conversion or smarter targeting, this is your playbook for B2B growth.

    Speakers

    Key Takeaways

    1. 1.New metrics and signals to measure true performance across complex B2B buyer journeys
    2. 2.The latest innovations in AI, ABM and automation – what's hype, what's real, and what's working right now
    3. 3.How leading brands are building smarter lead gen engines that drive revenue, not just clicks