B2BMX @ AWNewYork

Wednesday

• The New Blueprint for B2B Marketing Success

  B2BMX @ AWNewYork

  • Annie DunleavyExecutive Vice President, U.S. Head of Content StrategyEdelman Business Marketing
  • Brendan GahanCo-Founder and CEOCreator Authority
  • Gina KleinerSenior Director of Product MarketingLinkedIn
  • Kathleen BoothSVP Marketing & GrowthPavilion

  B2B marketers face mounting pressure. They’re being challenged by the market, their audiences, and the CFO. Rising to these challenges means refusing to settle for the standard B2B playbook. The path forward is a new blueprint for growth – brand to build trust, credibility to drive influence, and creativity to fuel impact. Because today’s success is measured in value, not vanity metrics. And if you mean business, it’s time to market where buyers buy, and where business gets done.

  Presented by

  Thu 10/9 • 5:50AM EDT30minIn person

• The Business of Marketing LIVE: Redefining Growth in 2025

  B2BMX @ AWNewYork

  • Justin CookeChairmanPath7
  • Ali JawinCMOPontera
  • Ruslan TovbulatovCMOGloat
  • Tony MarlowChief Marketing OfficerLG Ad Solutions
  • Dennis BuchheimGlobal Head of GTM – Adtech/Martech, Communications, Media, and EntertainmentSnowflake

  Marketing leaders face unprecedented pressure to deliver growth while navigating AI, data, and culture shifts. Join CMOs and senior executives from Gloat, Snowflake, and Pontera for a fast-paced discussion, exploring how creativity meets technology, what growth levers are working, and the bets shaping 2025. Moderated by Justin Cooke, Chairman of Path7 and host of The Business of Marketing podcast.

  Presented by

  Thu 10/9 • 6:30AM EDT30minIn person

• TechFinitive: The Future of B2B Marketing in the Age of AI

  B2BMX @ AWNewYork

  • Chris DragoGlobal Media and Marketing ConsultantNetApp
  • Chris CannonCEO & FounderTechFinitive.com
  • Izzie RiversFounder & CEORealm B2B

  In a market overwhelmed by machine-generated content, how can B2B brands create content that feels genuinely innovative, human, and worthy of a buyer’s attention? This TechFinitive panel will bring together industry leaders from the B2B landscape to explore how AI is transforming vendor marketing and where the human element remains essential.

  Thu 10/9 • 7:10AM EDT30minIn person

• How to Capture & Engage In-Market Buyers Before Competitors

  B2BMX @ AWNewYork

  • Parya BehrouzianSr. Director, Revenue MarketingAdRoll

  The MQL isn’t dead – it’s just incomplete. Today’s most effective B2B marketers are supplementing traditional inbound with proactive ABM motions, reading a richer mix of buying signals to reach prospects before they raise their hand. This session covers how to build a signal-based GTM approach that ensures you’re on (and ideally topping) your buyer’s Day 1 shortlist.

  Thu 10/9 • 7:50AM EDT30minIn person

• Buckle Up: The Evolving CMO-Driving B2B Growth with a Commercialization Mindset

  B2BMX @ AWNewYork

  • Mark SingerUS CMO, Deloitte DigitalDeloitte Digital

  The C-suite is transforming, and nowhere is the change more evident than in the evolving role of the Chief Marketing Officer. Today’s CMOs are expected to do more than build brands-they must act with rigor and a commercialization mindset, translating creative vision into measurable business outcomes and driving B2B sales enablement. In this forward-looking session, Deloitte Digital’s US CMO Mark Singer will discuss how CMOs are stepping up as growth architects, blending financial acumen with marketing expertise.

  Thu 10/9 • 8:30AM EDT30minIn person

• Built to Belong: Reimagining Work, Identity, and Intelligence

  B2BMX @ AWNewYork

  • Marc HerronSVP StrategySparks
  • Robin LickliterChief Experience OfficerSparks
  • Jesse Harrington AuSenior Experience StrategistAutodesk

  Behind some of the most extraordinary projects in the world-from restoring Notre Dame to powering the Olympics-stands Autodesk, the global leader in design and make technology. But how do you translate that kind of impact into a story people can feel? That’s where Sparks comes in.

  Thu 10/9 • 9:50AM EDT30minIn person

• Networks over Noise: How Trusted Voices Accelerate Full-Funnel Growth

  B2BMX @ AWNewYork

  • Maria-Angela SanzoneHead of Paid SocialJPMorgan Chase
  • Alex JosephsonVP, Customer Brand StrategyLinkedIn
  • Courtney CarrollHead of Business and Lifestyle, North America Advertising SalesBloomberg Media Group
  • Joe ProtaGlobal Director, Brand MarketingIBM

  This panel explores how brands are driving success with B2B video from trusted networks. 91% of global marketers believe that video will help accelerate ROI more than any other format. As emerging technologies reshape decision-making, professionals increasingly turn to colleagues, creators, and experts they trust, not algorithms, for guidance. And because magic is built when brands meet buyers where trust lives, we’ll uncover how network-driven storytelling helps brands cut through the noise to be seen and believed.

  Presented by

  Thu 10/9 • 10:30AM EDT30minIn person

• B2B’s New Power Play: Lead Gen Rewired

  B2BMX @ AWNewYork

  • Ajay GeorgeFounder and CEOEnhancio
  • Danielle PucetaChief Digital OfficerEmerald
  • John WebbFounderDecoding Growth

  Forget stale funnels and generic outreach – B2B marketing is undergoing a seismic shift. In this high-impact session, we explore how AI, ABM, and automation are transforming lead generation from scattergun to precision play. Hear from tech innovators, leading agencies, and global brands rethinking performance, personalisation and pipeline – and get ahead of the trends shaping 2026. Whether you’re chasing quality leads, faster conversion or smarter targeting, this is your playbook for B2B growth.

  Thu 10/9 • 11:10AM EDT30minIn person

• The Messy Parts of Leadership: Building Resilient Brands and Communities

  B2BMX @ AWNewYork

  • MARYAM BANIKARIMChairWSJ Institute – CMO Council
  • Justin CookeChairmanPath7

  Growth is rarely a straight line. The most valuable lessons come from the messy parts, the pivots, setbacks, and challenges that shape leaders. Join Maryam Banikarim, former CMO at Hyatt, Gannett, and Univision and now Chair of the WSJ Institute’s CMO Council and WSJI CMO Summit, with Justin Cooke, Chairman of Path7. They’ll explore how purpose, resilience, and community can strengthen B2B brands and leadership in turbulent times.

  Presented by

  Thu 10/9 • 11:50AM EDT30minIn person