Buckle Up: The Evolving CMO-Driving B2B Growth with a Commercialization Mindset
Buckle Up: The Evolving CMO-Driving B2B Growth with a Commercialization Mindset
The C-suite is transforming, and nowhere is the change more evident than in the evolving role of the Chief Marketing Officer. Today’s CMOs are expected to do more than build brands-they must act with rigor and a commercialization mindset, translating creative vision into measurable business outcomes and driving B2B sales enablement. In this forward-looking session, Deloitte Digital’s US CMO Mark Singer will discuss how CMOs are stepping up as growth architects, blending financial acumen with marketing expertise.
Speakers
Key Takeaways
- 1.Approaches for building cross-functional partnerships-fostering collaboration between marketing, finance, and sales to drive sustainable growth.
- 2.Insights on adopting a commercialization mindset-how CMOs can partner through the funnel to drive sales and feed innovation back into the business.
- 3.Strategies for B2B sales enablement-empowering sales teams by aligning marketing initiatives with revenue goals and stakeholder expectations.