The Business of Marketing LIVE: Redefining Growth in 2025

Related Sessions

• The Home Screen Advantage: CTV’s Most Underrated Asset

  Media Stage

  • Streaming

  • Tony MarlowChief Marketing OfficerLG Ad Solutions
  • Greg JohnsEVP, Chief Product OfficerCanvas Worldwide
  • Erika DaleChief Strategy OfficerHSAD
  • Mourad ZeggariFounder & CEOOui Do Good
  • Samantha RoseEVP, Strategic Investment LeadHorizon Media

  As the front page of the streaming experience, the Smart TV home screen is quickly becoming one of the most valuable pieces of real estate in advertising. In this session, hear directly from a leading brand and agency as they break down a recent home screen campaign. From driving discovery to delivering measurable outcomes, learn how this emerging format is reshaping strategies for attention, engagement, and action on the biggest screen in the home.

  Mon 10/6 • 10:20AM EDT30minIn person

• Partnering in the Composable Marketing and Media Ecosystem

  Tech Stage

  • Data & Decisions

  • Dennis BuchheimGlobal Head of GTM – Adtech/Martech, Communications, Media, and EntertainmentSnowflake
  • Chris O’NeillCEOGrowthLoop
  • Elena BondHead of Marketing Science at Snap Inc, App & Web DRSnap Inc
  • Gerry BavaroChief Solutions Officer – Data & Technologydentsu
  • John HoctorCEO & Co-FounderNewton Research

  Composability isn’t just a buzzword; it’s a huge shift that’s changing the game for advertising and media. Join our session to hear leaders at Snowflake, GrowthLoop, Dentsu, Newton Research, and Snap give us their unique perspective on composability. As marketers have moved their data infrastructure to the cloud for better privacy, security, control, and efficiency, tech providers have followed-building solutions right where that data lives.

  Mon 10/6 • 6:20AM EDT30minIn person

• The Messy Parts of Leadership: Building Resilient Brands and Communities

  B2BMX @ AWNewYork

  • MARYAM BANIKARIMChairWSJ Institute – CMO Council
  • Justin CookeChairmanPath7

  Growth is rarely a straight line. The most valuable lessons come from the messy parts, the pivots, setbacks, and challenges that shape leaders. Join Maryam Banikarim, former CMO at Hyatt, Gannett, and Univision and now Chair of the WSJ Institute’s CMO Council and WSJI CMO Summit, with Justin Cooke, Chairman of Path7. They’ll explore how purpose, resilience, and community can strengthen B2B brands and leadership in turbulent times.

  Presented by

  Thu 10/9 • 11:50AM EDT30minIn person