Networks over Noise: How Trusted Voices Accelerate Full-Funnel Growth

B2BMX @ AWNewYork

    This panel explores how brands are driving success with B2B video from trusted networks. 91% of global marketers believe that video will help accelerate ROI more than any other format. As emerging technologies reshape decision-making, professionals increasingly turn to colleagues, creators, and experts they trust, not algorithms, for guidance. And because magic is built when brands meet buyers where trust lives, we’ll uncover how network-driven storytelling helps brands cut through the noise to be seen and believed.

    Speakers

    Key Takeaways

    1. 1.Why new advertising formats are empowering brands to cut through the noise by meeting buyers where trust lives: in the feed, through authentic, network-driven content.
    2. 2.Why professionals trust their networks for the insights that shape decisions in a world of information overload.
    3. 3.How video has become the most effective storytelling tool in B2B, with creators driving influence and measurable ROI.
    Presented byLinkedIn

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