AW New York 2024 | Advertising Week New York 2024
TechFinitive: The Future of B2B Marketing in the Age of AI
TechFinitive: The Future of B2B Marketing in the Age of AI
In a market overwhelmed by machine-generated content, how can B2B brands create content that feels genuinely innovative, human, and worthy of a buyer’s attention? This TechFinitive panel will bring together industry leaders from the B2B landscape to explore how AI is transforming vendor marketing and where the human element remains essential.
Speakers
Key Takeaways
- 1.Learn practical approaches to create inventive, trust-building marketing in an AI-first world.
- 2.Understand how to balance AI-driven efficiency with authentic, human-centred storytelling.
- 3.Identify the risks of over-relying on “good enough” AI content and how to stand apart from the noise.