Marc Herron is a leading industry strategist with nearly 25 years of experience shaping experiential marketing for some of the world’s biggest brands. At Sparks, he heads the Strategy team, guiding research, audience insights, measurement, and experiential roadmaps that drive meaningful connections and measurable impact. Marc has led initiatives for global innovators including Audi, Mattel, Toyota/Lexus, Lego, Salesforce, Google, Meta, and Autodesk.
Behind some of the most extraordinary projects in the world-from restoring Notre Dame to powering the Olympics-stands Autodesk, the global leader in design and make technology. But how do you translate that kind of impact into a story people can feel? That’s where Sparks comes in.