B2B marketers face mounting pressure. They’re being challenged by the market, their audiences, and the CFO. Rising to these challenges means refusing to settle for the standard B2B playbook. The path forward is a new blueprint for growth – brand to build trust, credibility to drive influence, and creativity to fuel impact. Because today’s success is measured in value, not vanity metrics. And if you mean business, it’s time to market where buyers buy, and where business gets done.
Kathleen Booth
